The domestic sale of motor vehicles in Thailand surged by 44.2 per cent to 78,039 units in February, with Toyota retaining its predominant market share of 30,592 units, up 44.2 per cent, and Isuzu, ranked second largest with 14,713 units, up 22.2 per cent, an informed source in the automotive industry revealed on Wednesday.
Mazda also enjoyed impressive sales last month with 3,356 units, up 45.4 per cent, partly because Mazda Sale (Thailand) kicked off new promotional advertisements starring popular actors and announced its intention to go ahead with its marketing campaign using social networks.
Thailand led Southeast Asia in total vehicle sales in 2010 with 800,357 units, compared with Indonesia’s 764,088 and Malaysia’s 605,156, industry association data show. Surapong Paisitpattanapong, spokesman of the Federation of Thai Industries (FTI)’s Automobile Industry Club, said although fuel prices would continue surging, auto sales remained sound. (ThaiVest)