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New beverage plant bolsters Oishi’s goal

Oishi Green Tea yesterday inaugurated a new manufacturing facility at Navanakorn Industrial Estate in Pathum Thani.

The new beverage plant for Thailand’s No 1 green-tea brand, worth about Bt2.5 billion, on a 60-rai (9.6-hectare) plot in the industrial estate, is part of Oishi Group’s vision to become a global leader in Japanese-style food and beverage businesses.

Matthew Kichodhan, president of Oishi Group, said the company was in the registration process for setting up its international arm, Oishi International, based in Hong Kong.

“We will distribute our Oishi beverages through the existing international sales and distribution network owned by our affiliate Thai Beverage International, also based in Hong Kong. The new Oishi International company, however, will own all trademarks registered for Oishi in overseas markets,” he said.

“The new international subsidiary will look after all international markets and businesses. Thailand, however, will become the key production centre to serve international expansion, which will be strategically conducted in Asia, Europe and the US.

“With the new world-class beverage facility, we expect to increase the contribution from international markets from 2 per cent currently to 30 per cent in the next three years.” He said the company had already registered the Oishi trademark in the European Union.

Matthew said that of the total investment, about Bt1.4 billion had been allocated for the brand-new facility, using the most advanced technology, cold aseptic filling, which originated in Japan.

With the new Navanakorn facility, the company will be able to increase monthly production of its green-tea beverage contained in plastic bottles by 15 million bottles, to about 45 million a month.

He added that with the new technology, the factory would be able to reduce the cost of PET (polyethylene terephthalate) bottles from Bt3 each to only Bt1.

Matthew said another Bt1.1 billion had been invested in the new ultra-high-temperature processing (UHT) plant, also in the Navanakorn complex. It is able to produce about 30 million UHT packs monthly.

“We have conducted the test run of the new Navanakorn plant for a couple months and the facility will start operation within the next one or two weeks,” he said.

He added that with the opening of new Navanakorn plant, Oishi had increased the number of employees by 40 to a total of 700.

“We have moved our green-tea-beverage production from the existing plant in Amata Nakorn Industrial Estate to the new Navanakorn facility. The Amata plant, however, will continue producing our Amino Plus functional drink,” Matthew said.

He said the new Navanakorn plant had been designed as a world-class “green factory”, featuring an Econo-Pilot cooling system and lightweight walls that reduce energy consumption by up to 30 per cent.

Moreover, the factory has been designed to make the best use of sunlight, which translates to even better energy efficiency. The lightweight bottles produced by this factory also help reduce consumption of plastic and mean lighter loads and less energy consumption during delivery.

Source: The Nation

ThaiVest Editorial Team

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